Why Every Small Business Needs Google Analytics and How to Set It Up For your Website


Why Every Small Business Needs Google Analytics and How to Set It Up For your Website




Sometimes you think people are visiting your website…



You remember that one day last month when you posted a killer Instagram story with a link, you hope it’s working.



Or maybe you spent hours writing that blog post last week and wondered if anyone even read it.



You check your notifications… 



And it’s mostly silence.



But hope isn’t a strategy.



If you want to grow, you need to track.



And the best free tool for that is? Google Analytics.






What is Google Analytics?

Think of Google Analytics like CCTV for your website.



It’s just like when you own a small boutique. 



You’d want to know who walks in, what they look at, and why some leave without buying, right?



Google Analytics does exactly that for your online store or website.




It tells you:


1.  Who’s visiting your site?


2.  What pages they’re reading


3.  Where they’re coming from (Google? Instagram? Email?)


4.  And even what made them leave


In short: it shows you what’s working… and what’s wasting your time.






READ ALSO: 

How to Run a Lean, Profitable Online Business in 2025 Using Just 4 Free Tools (Even If You’re Not a Techie)





Before You Start: What You’ll Need

Setting up Google Analytics is easier than you think.



Here’s what you need:

1.  A Google account (the one you use for Gmail or YouTube is fine)


2. A live website


3.  10 minutes and a cup of coffee


IF you're Ready? Let’s do this.






READ ALSO: 

Content Isn’t King — Strategy Is: Random Posts Won’t Grow Your Business





Step-by-Step: How to Set Up Google Analytics


Step 1: Create Your Google Analytics Account




Click Start Measuring


Fill in your account name (e.g., “Oweb+”)


Under “Property Name,” name your website (e.g., “owebplus.com”)


Set your country and time zone


Remember: If you serve clients internationally, choose a time zone that aligns with most of your business.





Step 2: Set Up a Data Stream

After creating your property:



Choose “Web”


Enter your website URL


Name the stream (e.g., “Oweb+ Main Site”)


Click Create Stream


Boom! 



You now have a measurement ID that looks like this: G-XXXXXXX





Step 3: Add the Code to Your Website

You need to install a tracking code so Google knows where to collect data.



If you're using WordPress, install the free plugin called “GA Google Analytics” or “Site Kit by Google.” 



Then paste your Measurement ID in the settings.




If you're using Blogger or custom HTML, add the global site tag (gtag.js) into the <head> section of your HTML.





Step 4: Wait… Then Watch the Magic Happen

It takes 24–48 hours for data to start showing.



So After that? 



1.  You’ll be able to see:


2.  How many visitors you get?

3.  Where they’re from?

4.  What device they used?

5.  Which content keeps them engaged?




READ ALSO: 

Tired of Losing Track of Clients? Here’s How to Fix That in 15 Minutes (Free, No Credit Card Needed)




What EXACTLY You Should Be Looking At

You don’t need to be a data scientist to use Google Analytics.



Just focus on these:

1. Traffic Sources
→ “Where are people finding me?”
→ (Social, organic search, referrals?)


2. Top Pages
→ “What’s my most popular content?”
→ Double down on what’s working.


3. Bounce Rate
→ “Are people leaving too fast?”
→ Improve slow-loading or irrelevant pages.


4. Location & Devices
→ “Where are my visitors located? Mobile or desktop?”
→ Tailor your site for the people actually visiting.



Common Mistakes to Avoid

1.  Ignoring mobile users

2.  Not connecting Google Analytics to Google Search Console

3.  Forgetting to test your code installation

4.  Checking stats every hour (yes, it’s addictive)






Want More Smart Tools Like This?

Oweb+ helps businesses like yours turn traffic into sales, with better data, smarter automation, and powerful tools.

👉 Ready to start? Let’s chat.


0 Comments