If you’re still using regular WhatsApp for your business, you’re hustling harder than you need to.
WhatsApp Business isn’t just a fancier version of chat.
It’s a full-blown free sales and customer service machine, if you know what you’re doing.
So let’s fix that.
I’m about to show you the features you’ve probably been skipping and how to use them in 2025 to get more customers, reply faster, and look like you have a full team…
Even if it’s just you.
1. Polish Your Business Profile Like a Real Brand
First impressions matter, especially online.
When someone taps your WhatsApp profile, what do they see?
- A blank space?
- Random emojis?
- Or a clean logo, business description, opening hours, website, and a proper name?
Here is what you should do:
👉 This alone puts you ahead of 80% of small businesses on WhatsApp.
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2. Quick Replies = Less Typing, More Selling
If you’re typing the same “Yes, we deliver” reply ten times a day…
My friend, you need Quick Replies.
Set shortcuts for your most common messages.
Then just type a keyword like /price and boom, your full response pops up.
Example:
- /hours → “We’re open Mon–Sat, 9am–6pm. Closed Sundays. ”
- /pay → “You can pay via transfer to GTB 0123456789. Send proof here.”
Set these up once. Save HOURS over time.
READ ALSO:
How Small Businesses Can Use Video Marketing Tools to Attract More Customers and Grow Fast
3. Set Auto-Greetings: Be Polite, Even When You’re Busy
Not replying fast enough = lost sales.
With Greeting Messages, WhatsApp handles the hello for you when new customers message.
Sample greeting:
“Hey there! 👋 Thanks for reaching out to [Your Biz Name].
We’ll respond ASAP.
Meanwhile, check out our menu 👉 [link].”
It feels warm and helps the customer feel seen without you lifting a finger.
READ ALSO:
How to Run a Lean, Profitable Online Business in 2025 Using Just 4 Free Tools (Even If You’re Not a Techie)
4. Use Away Messages to Keep Leads Warm (Even While You Sleep)
Truly, you can't be online 24/7.
And when someone messages you at 10pm on a Sunday, you shouldn’t have to choose between sleep and sales.
Here's what to do Instead
Enter: Away Messages.
Try this:
“Hi! We’re currently unavailable right now, but we’ll reply first thing tomorrow.
You can browse our catalog in the meantime 👉 [link].
Now you’re still communicating, even when your eyes are closed.
READ ALSO:
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5. Create a WhatsApp Catalog
This one is very important. It can help you sell physical products or services.
You can literally add all your products/services right inside WhatsApp with prices, images, and links.
Example:
- Item name: “Bridal Makeup Package”
- Description: “Full-face glam with lashes. Includes trial session.”
- Price: “800 dollars”
- Image: Clean, clear, professional shot
Customers can browse, ask questions, and order all without leaving the chat.
READ ALSO:
Why Your Ads Don’t Work (And the Emotional Secret That Fixes It)
6. Organize Your Inbox with Labels
If your WhatsApp inbox looks like a warzone, you’re not alone.
That’s why Labels exist. Use them to tag conversations like:
- New Lead
- Paid
- Follow Up
- VIP
- No-Show 🙄
Now when someone says “Hey, I paid yesterday,” you won’t be scrolling through 100 chats trying to find the proof.
READ ALSO:
Tired of Losing Track of Clients? Here’s How to Fix That in 15 Minutes (Free, No Credit Card Needed)
Use Your Status Like a Free Billboard
1. Product drops
People check WhatsApp Status just like Instagram Stories.
So use it!
Little changes. Big difference.
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