How to Use Google and Facebook Ads to Get More Leads for Your Business
TABLE OF CONTENTS
What Are Paid Ads?
Is Paid Ads the Right Move for You?
If you’ve already tried organic methods like creating lead magnets and setting up landing pages (which we covered in our first post), then you’re ready to step into the next level, paid advertising.
To read the post on how to generate leads for your business organically, click here
Let’s be honest: sometimes, waiting for organic traffic can feel like waiting for rain in the dry season.
But with paid ads, you can put your business in front of the right people instantly, no guesswork, no waiting for algorithms to catch up.
In this post, we’re breaking down how paid ads (Google Ads and Facebook Ads) can help you get leads fast. These are simple steps anyone can follow.
What Are Paid Ads?
Paid ads are just what they sound like.
You pay a platform (like Google or Facebook) to show your business to potential customers.
Let’s say you sell skincare products. You can pay Facebook to show your product ad to people who are interested in skincare, or use Google to make your ad appear when someone searches “how to clear acne fast.”
And the best part?
These platforms let you choose exactly who sees your ads, based on age, location, interest, job, or even what they searched recently.
With a small budget and the right strategy, you can reach thousands of potential leads today.
READ ALSO: How to Start and Grow a Startup (Even If You’re New to Business)
Google Ads vs Facebook Ads: What’s the Major Difference?
To understand how to use both well, here’s a simple breakdown:
Platform | Best For | Example Use Case |
Google Ads | People actively searching | Someone types “best hair growth cream” on Google |
Facebook Ads | People scrolling, open to ideas | Someone browsing Facebook sees your ad for a skincare bundle |
Both are great, depending on your business goals. Let’s look at how each works in a lead generation strategy.
Step-by-Step: How to Use Google Ads for Leads
1. Choose the Right Keywords
When people search on Google, they type in keywords like “affordable laptops near me” or “how to lose weight naturally.”
Google lets you choose what keywords you want to show up for.
The trick?
Choose keywords that show intent, that the person is ready to buy or take action.
Example:
Use tools like Google Keyword Planner to find what people are searching for.
2. Write a Clear, Catchy Ad
Your ad should speak to your audience's problem and offer a quick solution.
Example:
“Struggling With Acne? Try Our Natural Cream That Works in 7 Days. Get 20% Off Today!”
Tip: Keep it short, clear, and action-focused.
3. Send People to a Focused Landing Page
Don’t send them to your homepage.
Send them to a landing page that focuses on one thing, getting their contact info or a sale.
Make sure your page includes:
READ ALSO: The Best Guide to Creating a Successful Content Marketing Strategy
Step-by-Step: How to Use Facebook Ads for Leads
Facebook works differently. People on Facebook aren’t actively searching, they’re scrolling.
1. Use Eye-Catching or captivating Images or Videos
Your ad needs to stop the scroll.
Use:
Keep your text short and powerful.
Example:
“Still battling acne? Our all-natural cream helps you clear up in just 7 days. Tap to learn more.”
2. Target the Right Audience
Facebook lets you be super specific. You can target:
You can even show your ad only to people who have visited your website before (called retargeting).
3. Use Facebook Lead Forms (Optional)
Instead of sending people to a website, Facebook can show them a form directly on the app.
It’s quick, easy, and works great for collecting emails or phone numbers.
Just make sure your offer is strong enough to get people interested.
READ ALSO: ClickUp vs Notion: Which Tool is Best for Managing a Growing Team?
Bonus Tips for Running Successful Paid Ads
Is Paid Ads the Right Move for You?
If you’ve already tried organic methods and want to scale faster, paid ads are worth it. With the right setup, you can turn clicks into contacts, and contacts into paying customers, on autopilot.
And the best part?
You don’t have to figure it all out yourself.
Let’s Help You Get More Leads with Paid Ads
At Oweb+, we specialize in helping businesses set up effective lead generation systems, including paid ads that work.
👉 Ready to take your lead generation to the next level?
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